London Eye Centre (LEC) recognizes the importance of protecting the privacy of individual-specific information collected about our patients, prospective patients, or anyone who visits our website This Privacy Policy discloses the type of Information we may gather about you and how we may use it. Our intention is to give you as much control as possible over your privacy in regard to your information and the use we make of it in the course of your visit to and any interaction with our website.

1. Types of Information
We receive two types of information from customers who visit our website:
*data that customers provide through communication on our website; and
*data gathered through aggregated tracking procedures, such as tallying the number of page views throughout our website over a given period of time. This Information enables us to tailor our website content to better meet the needs of our patients and prospective patients. We assure you that LEC will not disclose your personal Information to third parties without first obtaining your consent.

2. How Does London Eye Centre Collect Information?

Information may be collected if you communicate with us through our website. Generally, this occurs when you request information or a service from us.

Usage tracking:
*Use of IP Addresses: An IP address is a number that is automatically assigned to your computer whenever you're surfing the Internet. Web servers automatically identify your computer by its IP address.
*Use Of Cookies: Cookies are bits of information that a website transfers to an individual's hard drive for record-keeping purposes. Cookies make Web surfing easier for you by saving your preferences while you visit our website. The use of cookies is an industry standard, and, as such, you'll encounter them at most major websites.

By showing how and when customers use our website, cookies help us see which areas are popular and which are not. Many improvements and updates to our website are based on data collected using cookies, such as the total number of visitors and pages viewed in a given period of time. This kind of information is most easily tracked using cookies.

We may use cookies to track customer trends and patterns. This helps us to better understand our web site visitors' information needs and to improve our website. While all of these situations depend on the use of a cookie, you always have the option of disabling the receipt of cookies on your computer by adjusting the cookies setting in your Web browser preferences.

Most browsers are initially set up to accept cookies. You can reset your Web browser to either refuse all cookies or indicate when a cookie is being sent, with a concurrent option to accept or receive the cookie. However, note that some of the services offered on our website will not function properly or may be considerably slower if you refuse to receive cookies. For example, without cookies, you will not be able to set personalized preferences. You might also encounter difficulties participating in online transactions offered on our website from time to time.

3. With Whom Does London Eye Centre Share Your Information?
London Eye Centre guarantees that your information will not be shared, sold or otherwise provided to third parties except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under other specified circumstances.

4. What happens when you link to a third party site?
You should be aware that when you are on our website you could be directed to other sites that are beyond our control. These other sites may send their own cookies to customers, or otherwise collect data or solicit Information. Our Privacy Policy does not extend to anything that is inherent in the operation of the Internet and which is beyond the control of London Eye Centre and its affiliates.

5. Your Acceptance of this Policy
By using our website, you signify your agreement with and acceptance of London Eye Centre's Privacy Policy. If you do not accept this Privacy Policy, please do not use our website in any way.

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