Personal information we collect
London Eye Centre (“we” or “us”) collects personal information for the purpose of managing and administering our services and business. We may collect personal information directly from you when you use our services or submit information to us (whether such information is submitted through our website, to our call centre agents or clinic staff, for the purposes of entering in a contest or sweepstakes, or otherwise), or from third parties with your consent or as permitted or required by law.
The personal information we collect may include your name, address, email address, telephone number, health information (such as your diagnosis and treatment) and financial information (such as payment and insurance coverage information).
How London Eye Centre may use or disclose your health information
For healthcare operations
London Eye Centre may use and disclose your personal information, including health information, for operational purposes. For example, your health information may be disclosed to members of the medical staff, risk or quality improvement personnel, and others in order to evaluate the performance of our staff, assess the quality of care and outcomes in your case and similar cases, learn how to improve our facilities and services, determine how to continually improve the quality and effectiveness of the healthcare services we provide. All London Eye Centre staff to which such health information is disclosed is bound by a confidentiality agreement.
London Eye Centre may use your personal information to provide you appointment reminders. You may be contacted to remind you of an upcoming appointment by mail or by telephone at the address or number you have provided for contact; unless you have opted-out of receiving such electronic communications, you may also be contacted by email or SMS for such purposes.
London Eye Centre may collect, use and disclose your health information to provide you with medical treatment or related services. For example, any information related to your treatment obtained by a healthcare provider associated with London Eye Centre, such as an optometrist, physician, nurse, or other person providing health services to you, may be recorded in your patient chart. This information is necessary for our healthcare providers to determine what treatment you should receive. Our healthcare providers will also record actions taken by them in the course of your treatment and note how you respond to these actions. If you have been referred into our facility from a healthcare provider outside of London Eye Centre, that referring doctor may have sent information about you in advance to help in the treatment we provide you. We may provide your referring healthcare provider with copies of your record or reports that will assist him/her in your treatment and healthcare after you have completed your management from our facility. All London Eye Centre staff to which such health information is disclosed is bound by a confidentiality agreement.
London Eye Centre may use and disclose your personal information to others for purposes of receiving payment for treatment and services that you receive. For example, a bill may be sent to you or a third-party payer, such as an insurance company or pursuant to a health plan. The information on the bill may contain information that identifies you, your diagnosis, and treatment or supplies used in the course of treatment.
London Eye Centre may, with your consent, use information it collects, including information submitted in connection with contests or sweepstakes, to market to you directly for research opportunities, services, procedures or materials offered by London Eye Centre that may be of interest or benefit to you. If you do not wish to receive this information, you have the right to be removed from our list. With your consent, we may send you commercial electronic messages to the email address you provided, including newsletters, information about our products and services, information about treatment alternatives or other health-related benefits and services and other information and news that we believe may be of interest to you. If you no longer desire to receive these communications, you will have the option to opt-out of receiving future communications. In addition, if you send us questions or requests, we may use your information (including your personal information) to respond to your questions or requests. We may also use the information collected to contact you about important service announcements and updates regarding our website, products or services.
Updating and removal of data
When you visit the London Eye Centre website, we may use “cookies”, which is technology that installs a small amount of information on the user’s computer to permit our website to recognize future visits using that computer. Usage of a cookie is in no way linked to any personally identifiable information while on our site. The information provided through cookies may be used to track your activity on our website, to respond to your needs, to facilitate your experience on our website and to improve our website. You may choose to decline cookies and still use our site; however, you may not be able to access all areas of our site.
At London Eye Centre, we also leverage Google's cookie-based technology to group users into re-marketing audiences who have expressed an interest in our procedures by accessing key pages throughout our website. We do not collect any personally identifying information with this cookie. Audience members may be shown London Eye Centre text and/or image ads on any Google or third party Internet sites for a limited period of time. Visitors may opt out of re-marketing by visiting Google's Ads Settings.
Disclosure of your information
Links to other websites
London Eye Centre is not responsible for the privacy practices or the content of any other websites to which we link or which may link to our site(s).
The personal information we collect will be held at our offices or on our servers and those of our service providers and only those employees who require it for the purposes of their duties will have access to those files. To the extent provided by law, you may request access to your personal information contained in these files and the correction of such information by contacting us at the address set out below.
If you have any questions or complaints about our privacy practices, please contact us at:
London Eye Centre c/o Privacy Officer
#918 - 12th Street
New Westminster, BC, V3M 6B1